American Auto Shield and KISS Concepts Group launch first-of-its-kind vehicle service contract program to address common dealer pain points

LAKEWOOD, Colo. – June 7, 2017 In response to growing dealer and consumer demand, American Auto Shield and 40-year industry veteran Rod Heasley of KISS Concepts Group today unveiled Modern Auto Protection, or MAP, a vehicle service contract program that allows buyers to build their own unique plan. Heasley will officially launch the program at the 2017 NIADA Convention and Expo, June 13-15 in Las Vegas.


“During my four decades in this business, I’ve never seen an environment where consumers are asking for the level of control over their buying experience that they are today,” Heasley said. “You see it in the tremendous growth of digital retailing and the customization of the car buying process. Now is the perfect time to offer every buyer a program that covers exactly what he or she personally needs.”


Modern Auto Protection (MAP) uses an interactive quoting tool to calculate a custom price based on consumer responses to several questions. “Each quote is truly unique to the situation, with more than 12,000 variables in our pricing algorithm. As a result, the customer can create a program that covers them for the specific mileage, term, deductible, and coverages they need,” Heasley said. “We’ve thrown the pre-packaged plans out the window. Dealers will garner much more success by helping customers get exactly what they want, need and can afford.”


Dealerships can leverage MAP to draw more traffic to their stores, while also benefiting from the program’s unique dealer-focused features:

  • One simplified contract that covers all programs, supplemented by a one-page addendum depending on coverages chosen
  • First-of-its-kind customer support on behalf of dealers to help them remain compliant and uncover new revenue streams
  • Entire vehicle class guide streamlined onto one page
  • Coverage for some makes and models that are currently excluded by other vehicle service contract programs
  • Reimbursement for emergency repairs performed outside of normal business hours

While Heasley is no stranger to the dealership world, MAP is American Auto Shield’s first vehicle service contract program sold indirectly through dealers. The company brings 15 years of experience administering direct-to-consumer vehicle service contract programs, and will leverage that background to offer exceptional customer service and claims support on behalf of its dealer clients.


KISS Concepts Group has the exclusive right to market MAP to dealers across the country. The company is now accepting applications for independent business relationship managers who will roll out the program to their local dealerships.


DMS and menu system integration for MAP is available through F&I Express (, and the program was designed by Over The Edge (, an Ohio-based business technology solutions company.


MAP will be offered in 49 states, with the exception of California. The program is insured and underwritten by an A.M. Best “A” rated insurance company.


For more information, visit or email


About American Auto Shield

Headquartered in Lakewood, Colo., American Auto Shield is a leading provider and administrator of extended vehicle protection products. For over a decade, American Auto Shield has been working with its marketing partners to protect automobile owners against unexpected repair costs. American Auto Shield is an A+ Rated Accredited Member of the Better Business Bureau and a member of the Service Contract Industry Council. Learn more at


About KISS Concepts Group

KISS (Keep It Simple Successfully) Concepts Group is a business development consulting firm specializing in products and services for the automotive industry, with an emphasis on dealer and lender services. Clients leverage KISS Concepts Group’s network of 152 independent business relationship managers in 33 states. KISS’ sales and operations office is in Lakewood, Colo. For more information, visit or email


Media Contact:

Jessica Satterfield-Reyna  │   │  (972) 841-1577